W.E. ROCK :: World Extreme Rockcrawling

::: Press Release :::

Johnson Motorsports Debuts New Competition Buggy at SEMA

Nicole Johnson, who got her feet wet in 2007 will have her complete rookie debut by competing in the full 2008 season with the newest member of the team, the 2008 Johnson Motorsports Pro Modified Jeep Liberty ::: Photo Cedit: England Photo

Johnson Motorsports, professional competitive rock crawling team located in Las Vegas, Nevada, announced October 29th the acquisition of Campbell Enterprises’ Pro Modified competition rockcrawler for the upcoming 2008 World Extreme Rock Crawling Championship Series (W.E. ROCK) western division. The one-year-old vehicle, formerly piloted by W.E. ROCK Western Series Competitor Terry Dagen of Campbell Enterprises, will replace the four-seat buggy used by Johnson Motorsports in the 2007 season.

Driver Nicole Johnson and husband/spotter Frank Johnson debuted the newly acquired vehicle at the 2007 SEMA Show in Las Vegas, Nevada last week. The buggy was located at the Pro Comp Tires display at the Truck Trend Proving Grounds, a miniature rock crawling course constructed just outside the Tire and Wheels Building. The 2,600 lb crawler sports a turbo-charged 300 HP Ecotec motor from Turn Key Engine Supply, a Hughes Performance two-speed Powerglide racing transmission, Currie Rock Jock 60's, an Atlas 5.0 transfer case, dual ARB air lockers, and 37” Pro Comp Tires Super Sticky Xterrain tires on Pro Comp Alloy CORR racing wheels.

“We are so excited about this new vehicle,” said Nicole Johnson. “We’ve watched this vehicle compete and feel it has some of the most innovative ideas incorporated into its design.” Respected vehicle builder and champion rockcrawler Shannon Campbell is known for cutting-edge design and has proven this vehicle’s competition worthiness consistently throughout the 2007 W.E. ROCK season.

“Nicole was ‘getting her feet wet’ in 2007 and really pushed our four-seat family trail rig to its limits this year,” commented Frank Johnson, who spotted for the RedBull Rockcrawling Team for 5 years before starting Johnson Motorsports. “We acquired this vehicle because we’ve been impressed with its abilities and feel it will keep us competitive.” The Pro Modified class has been growing steadily, and is now the largest class represented at W.E. ROCK competitions.

Johnson Motorsports can be reached at nicandfrank@gmail.com or at (702) 210-9987.

About W.E.ROCK Event, Inc.
W.E.ROCK is an off-road racing competition and event management company. It is the sanctioning body for international competition in seven countries across the world and produces the W.E.ROCK Series in the US which includes multiple eastern and western regional competition events which culminate in the Grand National Championships which were held this season at Spring Creek Off-Road Park September 14 - 16.

W.E.ROCK Event, Inc. is a wholly owned subsidiary of Rhino Outdoor International. W.E.ROCK Event, Inc. is currently negotiating the acquisition of certain assets of W.E.ROCK. Upon completion of the acquisition, Rhino Outdoor International, Inc. will file an appropriate report on form 8-K disclosing the terms and conditions of the acquisition.

For more information, visit www.WE-ROCK.cc, or www.RhinoBrands.com.

Contacts:
AlphaTrade.com
Mike Jackson
Mgr. Business Dev.
604-986-9866
mikej@alphatrade.com
or

Events:W.E. ROCK Rich Klein(530) 417-5333 bigrich@we-rock.cc
Media:ROI Pat Stimpson(509) 879-9681 pstimpson@RhinoBrands.com
Investment:Redwood Consultants, LLC Jens Dalsgaard 415-884-0348 InvestorInfo@RedwoodConsultants.com

Cautionary Statement for the Purpose of the Safe Harbor Provisions of the Private Securities Litigation Reform Act of 1995: Forward-looking statements in this news release are made under the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Certain important factors could cause results to differ materially from those anticipated by the forward-looking statements, including the impact of changed economic or business conditions, the impact of competition, the success of existing and new product releases, the management of our growth, other risk factors inherent in the outdoor recreation, internet, and media industries and other factors discussed from time to time in reports filed by the company with the Securities and Exchange Commission.